The Next Wave of Native: Content, Audience Data & Lead Gen Rolled Into One

Branded content studios are en vogue in the publishing industry, with major publishers like Time Inc., Wired, and The Atlantic launching agency-like divisions that put their skills in original content creation and subject matter expertise to work for advertisers. Active Interest Media is one of the latest publishers to create its own studio, Catapult Creative Labs, which launched on February 4th.

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