Business Podcasts

Acast Launches Self-Serve Platform to Get Brands of All Budgets Running Podcast Ads

The tool is available to brands spending as little as $250 on campaigns, ahead of a dim economic outlook

The landing page for Acasts new tool — The company launched a Keyword Targeting tool earlier this month.Acast

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Podcast platform Acast has made its self-serve ad platform widely available to all advertisers, including those running campaigns as low as $250, ahead of an uncertain economic climate. The tool has been running for two months, available for just 100 of Acast’s ad customers, and is already seeing early signs of success.

The tool lets advertisers and their agencies set up audio campaigns at their own pace and budget. Advertisers can narrow targeting from location, podcast category and listener device.

Acast