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ABM Annual Conference Greatest Hits

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By Andy Kowl

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Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the annual meeting of the 100+-year-old Association of Business Information & Media Companies a fortnight ago in Florida.

There were many insightful presentations given by industry leaders and vendors. I’m going to share bullet-point highlights of some of the excellent information which was shared.

  • Put users at the center of what you do. Your audience database is your greatest asset and should provide you great insights.
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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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