AARP Manages Godzilla-Sized Print Runs with a Few Twists

Managing a magazine print run of 22 million isn’t a job for the faint of heart. Toss in a bunch of versions tailored to specific geographic markets, demographic segments and ink-jet messages, and things can get downright daunting.

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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AARP Manages Godzilla-Sized Print Runs with a Few Twists

Publishing Executive Staff

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Publishing Executive Staff