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A Quick Lesson in How to Save the Magazine Industry

Headshot of Bob Sacks
By Bob Sacks

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I was running for a plane today and I passed a rather large newsstand loaded with magazine titles. An epiphany struck me on how we could take some easy-to-understand steps to save the magazine industry.

Step one: Start actually believing in ourselves. The truth is that lots of people actually love magazines. Internet users and magazine readers can live peaceably side by side. They can co-habit our planet, at least for a while.

Step two: Understand the basics.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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