A Google Ads Change on Oct. 30: What You Need to Know
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Google Ads users know Oct. 30 is the actual witching hour — when their landing pages need to speed up enough to make consumers on mobile devices happy enough to stay.
That’s the day when the search engine giant is introducing “parallel tracking,” which sends visitors to pages while allowing tracking to run in the background and catch up, instead of making users wait for the click to be counted.
As Google Ads Help explains it:
Here’s what parallel tracking looks like:
• Customer clicks your ad
• Customer sees your landing page
At the same time, in the background:
• Google Ads click tracker loads
• Tracking URL loads
• If you use more than one click tracker, additional redirects may load.
Parallel
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