8 must-haves to make the ultimate digital magazine store

Publishers are missing digital magazine sales, customers are in the terrible position of losing print magazines from retail outlets, and not being able to find the magazines digitally. The tablets are leaving revenue on the table. Rather than building customer loyalty (a la Amazon or Netflix) tablets are turning off customers with the less than optimal user interface.

The Challenge:

We need to add discoverability, accessibility, and ease of purchase to the digital magazine buying experience so that tablets will make more money from magazine apps, publishers will sell more digital magazines, and consumers will enjoy a lush and powerfully emotionally satisfying experience as they discover the amazing world of digital magazines.

Current Situation on all tablets

Customers find information sparse, the format confusing, pricing all over the map, a “wild west” of functionality.