The $7 Facebook Campaign

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“Boost Post.” “Boost Post.” The icon grabbed my eye with every post on the Turnbuckle Magazine Facebook page.

Like most call to actions, or advertisements, the icon was ignored.

Then, in June, we produced an original short video on a woman who gave up her career as a professional wrestler to donate a kidney to her diabetic brother. The heartwarming story figured to have crossover appeal because who couldn’t identify with someone making a major sacrifice for a family member?

After months of ignoring the icon despite hearing about the effectiveness of social media marketing on Facebook, a decision was made to click the “Boost Post” icon to maximize the potential audience for this unique story.

The

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