Audience Development

The $7 Facebook Campaign

Headshot of Ron Matejko
By Ron Matejko

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“Boost Post.” “Boost Post.” The icon grabbed my eye with every post on the Turnbuckle Magazine Facebook page.

Like most call to actions, or advertisements, the icon was ignored.

Then, in June, we produced an original short video on a woman who gave up her career as a professional wrestler to donate a kidney to her diabetic brother. The heartwarming story figured to have crossover appeal because who couldn’t identify with someone making a major sacrifice for a family member?

After months of ignoring the icon despite hearing about the effectiveness of social media marketing on Facebook, a decision was made to click the “Boost Post” icon to maximize the potential audience for this unique story.

The

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Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

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