6 Growth Opportunities for Publishers in 2018


Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media.

But amidst the wreckage are some favorable trends and promising opportunities. Here are six that publishers should be looking to exploit in 2018:

1. Brand safety

A year or so ago, the accepted wisdom in the digital marketing world was that it no longer mattered where your ad appeared when you could target precisely who was seeing it.

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