58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle


Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have the time to do this otherwise.”

Research conducted by Publishing Executive and NAPCO Research confirmed the stories I heard at FUSE were more than anecdotal.

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