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A few months into his job as CEO of Rolling Stone, Gus Wenner has bold plans to take the publisher into the future. And, yes, that includes the metaverse.
Adweek caught up with Wenner after his fireside chat at our recent Mediaweek conference. In addition to building upon a strong ecommerce foundation, Wenner, the son of Rolling Stone founder Jann Wenner, says it all starts with the journalism that keeps the iconic magazine at the center of the culture conversation.