Consumer

4 Customer Experience Tactics Publishers Should Steal from Ecommerce

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By Melissa Chowning

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Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes, start to finish. When I was growing up, my mom was forced to go to the store.

Lately it seems that I have one skin care company after another courting me on social media.

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Headshot of Melissa Chowning

Melissa Chowning

Melissa Chowning is the CEO of Twenty-First Digital, where she guides her clients’ digital strategies and audience development efforts to drive traffic, engagement, and retention. Formerly the Audience Development Director of D Magazine, Portland Monthly and Seattle Met, Melissa understands that the key to audience growth is also monetization. When she’s not immersed in the digital world, you’ll likely find her reading, listening to podcasts, and keeping busy with her two children, both under the age of 6.

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