3 Trends Publishers Must Embrace to Survive the “Every Channel” Paradigm
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In 2005, YouTube broke the media monopoly on content creation by turning everyone into a content creator. In 2012, Facebook reached one billion users globally embedding social channels as the most important outlets for content distribution. In 2013, The Boston Globe, unable to monetize a digital world, was sold for a 93% loss.
It’s no secret that the underlying force causing media strife for nearly two decades is digital transformation. More than a distribution approach, digital is a lifestyle that shifts the balance of power to consumers by providing greater freedom and choice.
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