16 Keys to a User-Friendly Web Site

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When users visit your magazine’s Web site, do they stay? For how long? Enhancing the user experience is a critical factor for generating online revenue. The following tips will help your visitors become the loyal readers you are seeking.

• Do use Web analytics to track how users move through your site and where they get stuck. If they never find certain parts of your site, it most likely requires different navigation.

• Do make links obvious.

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