Donald Gould, Creator Of Chevy's 'Like A Rock' Concept, Dies At 54

Donald Gould, a longtime Campbell-Ewald Advertising executive, died suddenly on May 23. He was 54.
Gould, executive vice president and creative director on General Motors’ Chevrolet account, was the “father” of the Chevy truck “Like a rock” campaign, said Mark Benner, senior vice president and director of marketing services at the Warren, Mich.-based agency.
Gould came up with the idea in 1990 and then helped convince a reluctant Bob Seger to give the agency the right to use his song, Benner said.