Curbed and the National Trust Partner Up for #ThisPlaceMatters Campaign
Good things come out of happy hour.
It was thanks to a chance meeting that the National Trust for Historic Preservation’s #ThisPlaceMatters campaign gained a partner this year in real estate and architecture site Curbed.
The path to that partnership started, as National Trust director of community outreach Jason Clement put it, “in typical DC fashion—at a happy hour. But in New York City, actually.” And that happy hour was at an event centered on a historic (and National Trust-owned) architectural icon, a mutual concern of both organizations, topically speaking.