3 Types of Brands

2 Days of Discovery

Challenger
The latest wave of upstarts, breaking rules and tapping into new technology and strategies to win over consumers
Incumbent
First-gen disruptors that broke new ground by offering consumers not just what they wanted, but also what they needed
Establishment
Legacy brands that grew through the traditional route and are now infusing their strategies with the new DTC paradigm

3 Types of Brands

2 Days of Discovery

Space is limited
Save your seat today

When

February 6 - 7, 2019

Where

New York, NY

Why

Explore the Future of Brands

Who

300 Brand Executives

About

Following the inaugural summit in 2018, Brandweek is expanding its challenger brand track into a 2-day symposium providing insights from the world’s most disruptive brands who are pioneering new waves of innovation in the ever-shifting brand landscape.

Through the lens of challenger brands, we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from commerce to design to AI – and beyond.

 

Highlights from the Challenger Brands track at Brandweek 2018

Featured Speakers

Who's Coming

Who's coming to Challenger Brands

Curriculum

8:00 - 9:00am
Registration and Breakfast
Presented by Simulmedia
9:00 - 9:15am
Opening Remarks
Jeffrey Litvack
Chief Executive Officer, Adweek
9:15 - 9:35am
Industry Insights Conversation
Fireside
Terence Kawaja
Founder and Chief Executive Officer, LUMA
Jeffrey Litvack
Chief Executive Officer, Adweek
9:40 - 10:00am
Cultivating Connections: Breaking Through and Driving Growth
Keynote
Kelly Campbell
Chief Marketing Officer, Hulu
10:00 - 10:20am
Jennifer Sey | 150 Years Later and Still America's Favorite Pair of Jeans
Fireside
Jennifer Sey
SVP and Chief Marketing Officer, Levi Strauss & Co. Global Brands
Stephanie Paterik
Managing Editor, Adweek
10:20 - 10:40am
From Mattress Disruptor to Sleep Pioneer: The Evolution of Casper
Fireside
Jeff Brooks
Chief Marketing Officer, Casper
James Cooper
Editorial Director, Adweek
10:40 - 11:00am
Networking Break
Presented by Extreme Reach
11:00 - 12:15pm
Insight Session A: Next Gen Marketing: Making the Move from Millennials to Gen Z
Postmates
Eric Edge
Senior Vice President of Brand and Communications, Postmates
Diana Pearl
Staff Writer, Brand Marketing, Adweek
BARK
Allison Stadd
Vice President of Brand Reach and Affinity, BARK
Diana Pearl
Staff Writer, Brand Marketing, Adweek
quip
Simon Enever
Founder and Chief Executive Officer, quip
Lisa Granatstein
Editor, VP of Content, Adweek
11:00 - 12:15pm
Insight Session B: The Art of Storytelling: Standout Creative to Amaze and Engage
HotelTonight
Ray Elias
Chief Marketing Officer, HotelTonight
SmartyPants Vitamins
Courtney Nichols Gould
Co-founder and Co-Chief Executive Officer, SmartyPants Vitamins
Kristina Monllos
Senior Editor, Brand Marketing, Adweek, Managing Editor, Brandweek
11:00 - 12:15pm
Insight Session C: The Data Dance: Marketers' Fancy Footwork to Reach and Engage Consumers
Pandora
Alex White
Head of Music Recommendations and Curation Programming, Pandora
Ann-Marie Alcantara
Tech Reporter, Adweek
Resonate
Jason Schneider
Chief Revenue Officer, Resonate
Michael Horn
Chief Data Officer, Huge
Orangetheory Fitness
Kevin Keith
Chief Brand Officer, Orangetheory Fitness
12:15 - 1:30pm
Lunch
Presented by Adstream
1:45 - 3:00pm
Insight Session A: Tech Toys or Marketing Ploys: The Role of VR, AR to Enhance Brands
Store Nº8, Spatialand
Katie Finnegan
Founding Principal, Store N°8, Co-founder and Chief Executive Officer, Spatialand
Marty Swant
Tech Reporter, Adweek
Drone Racing League
Nicholas Horbaczewski
Founder and Chief Executive Officer, Drone Racing League
Marty Swant
Tech Reporter, Adweek
1:45 - 3:00pm
Insight Session B: Mind the Gap: Cultivating Culture and Talent to Grow and Scale Your Business
&pizza
Michael Lastoria
Co-founder, Chief Executive Officer and Creative Director, &pizza
Kristina Monllos
Senior Editor, Brand Marketing, Adweek, Managing Editor, Brandweek
Jopwell
Porter Braswell
Co-founder and Chief Executive Officer, Jopwell
Katie Richards
Staff Writer, Brand Marketing, Adweek
dosist
Jason DeLand
Co-founder and chairman, dosist
1:45 - 3:00pm
Insight Session C: Want It. Need It. Get It: CX Trends and the Future of Retail
MeUndies
Jonathan Shokrian
Founder and Chief Executive Officer, MeUndies
Lisa Lacy
Tech Reporter, Adweek
Papa & Barkley
Kimberly Dillon
Chief Marketing Officer, Papa & Barkley
MIRROR
Brynn Putnam
Founder and Chief Executive Officer, MIRROR
Kelsey Sutton
Tech Reporter, Adweek
3:00 - 3:40pm
Becoming a Brand: How Skinnygirl Founder, CEO, Bethenny Frankel Went from Local to Global
Fireside
Bethenny Frankel
Founder and Chief Executive Officer, Skinnygirl
Lisa Granatstein
Editor, VP of Content, Adweek
3:40 - 4:00pm
The Ultimate Challengers
Bryan Birdman Williams
Co-founder, Cash Money Records
Ronald Slim Williams
Co-founder, Cash Money Records
Danny Wright
Managing Partner – Awards, Honors and Events, Adweek
4:00 - 4:20pm
Building Brand Advertising for the Messaging Generation
Keynote
Alex Chung
Founder and Chief Executive Officer, GIPHY
4:20 - 6:00pm
Opening Cocktail Reception
Presented by Mekanism
Featuring DJ JUST BLAZE

Attend

Attend

Partners

New Venue

Grand Hyatt New York at Grand Central Terminal
109 East 42nd Street

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