Zoom, Bally Launch TV Network
Zoom Media and Marketing and Bally announced Thursday (Oct. 2) an exclusive arrangement to create the Bally TV Network. The agreement, which extends an existing long-term agreement between the two companies, calls for Zoom to be designated as Bally’s exclusive provider of customized digital media solutions and the fitness organization’s exclusive advertising sales and promotion partner.
To create the Bally TV Network, Zoom will engage ClubCom, the digital network Zoom acquired last month, to install a digital media network in each of Bally’s 350 locations in the U.S.
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