Philippines' Largest Mobile Carrier Backs Zong Payments for Facebook Credits

The Philippines largest mobile carrier, Smart, is putting its marketing power behind mobile payments for Facebook Credits, underscoring Southeast Asia’s growing importance to the Facebook developer ecosystem. The country is Facebook’s sixth largest market behind the U.S., Indonesia, Turkey, the U.K., and France.

Zong, the mobile payments platform powering the service, lets users buy virtual goods in games from companies like Zynga and Playdom through their phones. These deals in the Philippines could introduce up to 70 million mobile subscribers to Credits and to the social network, which has 18.1

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