YouTube is for Older People
It’s all a bunch of teens and tweens and maybe twenty-somethings uploading and downloading and forwarding YouTube all over, right? That’s a “misconception” writes Jack Myers in his Media Buzz email newsletter today, quoting a still unreleased eMarketer study:
“Until now we’ve been operating under the misconception that YouTube’s audience looks like Lonelygirl15. Just as the teen dream was unmasked as an actress performing in a scripted, if clever, work of fiction, eMarketer’s just published study, Internet Video: Advertising Experiments and Exploding Content, reveals that 55 percent of YouTube’s U.S.
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