Your Individual Brand Versus Your Newsroom
Poynter has a thoughtful piece up about what happens when a journalist’s brand clashes with a newsroom’s social media policy.
Example: CNN’s Roland Martin, whose homophobic Super Bowl tweets got him a suspension; Britain’s Sky News, which recently forbade its journalists from retweeting competitors (are you serious??), and many more.
Sometimes a newsroom is right to clamp down on a journalist (like in the case of CNN’s suspension of Martin), and sometimes a newsroom’s social media policy is just crazy (i.e.
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