Yahoo study: New York Times leads in social engagement
A just-released Yahoo study, The Like Log Study, uncovers trends about how news is shared via social media.
The study crowns the New York Times the king of social engagement, with 2.3 million Facebook likes each month and 400 likes for an average story.
But during the study, which was conducted from October 2010 to January 2011, the Wall Street Journal had the top story: Why Chinese Moms are Superior, by Amy Chua.
In fact, opinion stories like Chua’s were by far the most popular on social networks.
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