Yahoo Sees Uptick in Display Ad Revenue

Yahoo’s display advertising revenue is surging. The company on Tuesday (Jan. 25) reported 16 percent growth for Q4 and 17 percent growth for 2010 overall.

The Web giant’s overall revenue (excluding traffic acquisition costs), however, was down 4 percent in Q4—as Yahoo felt the impact of its search revenue deal with Microsoft, said officials.

Yahoo’s display ad revenue added up to $567 million in Q4, compared to $490 million in Q4 2009. The company pulled in close to $1.9 billion in display advertising in 2010, versus roughly $1.6 billion in 2009.

On the flip side, Yahoo’s own search revenue slid by 18 percent in Q4, compared to the same period in 2009, landing at $388 million. In fact, search revenue declined during each of Yahoo’s last eight quarters.

Meanwhile, as the result of a mixed quarter, Yahoo announced it was letting go about 100 employees, or 1 percent of its workforce, according to Business Insider.

That staff reduction comes on the heels of a much more severe round of layoffs enacted by Yahoo in December.