Yahoo! Mobile Advertising Formats: Two Awful Ideas and One Possibly Interesting One
Chances are that you do one of two things when a commercial appears during a TV program you are watching:
1. You fast forward through it if you are watching a recording on your DVR
2. You pick up a smartphone, tablet, or notebook computer to “do something else” during the endless series of mostly boring commercials playing out one after another
Yahoo!’s answer to this appears to be at least two of the worst ideas I’ve read about this week.
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