XM Hits 4M

In case you missed the giant ad in the Washington Post announcing as such, Florida Avenue-based XM Satellite Radio just hit the four million subscriber mark. The milestone, which comes just five months after their three millionth subscriber, well on their way to a year-end goal of 5.5 million.

XM, which currently has about a 70 percent market share, is touting that “as a mass medium, XM has reached four million subscribers in less time than cable television or online subscription services – two of the nation’s most successful subscriber businesses. Consumers have also adopted XM faster than CD players, MP3 players, cell phones, personal computers, local radio, broadcast TV, satellite TV, or digital video recorders, according to data from Consumer Electronics Association (CEA) Market Research.”

It appears that rate increase didn’t really matter to anyone.