XM Hits 4M

In case you missed the giant ad in the Washington Post announcing as such, Florida Avenue-based XM Satellite Radio just hit the four million subscriber mark. The milestone, which comes just five months after their three millionth subscriber, well on their way to a year-end goal of 5.5 million.

XM, which currently has about a 70 percent market share, is touting that “as a mass medium, XM has reached four million subscribers in less time than cable television or online subscription services – two of the nation’s most successful subscriber businesses.

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