WSJ’s Alan Murray Explains What You Need to Know About Paywalls

Wall Street Journal deputy managing editor and executive editor, online Alan Murray says “I think most people in the business I’m in…would say that they all made a mistake back 10 years ago when they decided to give away all their content for free.”

In Part II of our Media Beat sit-down with Murray, we ask what Murray to explain what we need to know about how asking users to pay for news content, “One thing that everyone has to understand,” Murray says, “Is that in order to erect a paywall, you’ve got to be producing something that is uniquely valuable.”

Murray, who oversees the entire online operation for the WSJ, also talks about how the WSJ is monetizing video and says he doesn’t like pre-roll ads.

Part I: WSJ’s Alan Murray Talks Online Growth

Part III: Alan Murray on the Future of WSJ and Television