World's No. 1 Brand: Google (Again)

Larry Page and Sergey Brin have another award to celebrate at the Googleplex: World’s No. 1 brand. According to the third annual BrandZ™ Top 100 Most Powerful Brands report [pdf] released today by research company Millward Brown, the Internet company has a brand value of $86.1 million. The number was calculated using a complicated three-step process involving intangible earnings, brand contribution and something called a brand multiple. Long story short: the ubiquitous Google symbol’s worth its virtual weight in gold.