Women Beat Men in Holiday Shopping Smartphone Use
Smartphone use for holiday shopping has been incredible this year. Google estimates that 78 percent of smartphone users are putting some sort of mobile app to work this season, with price comparison functionality the top draw. Consumer spending still isn’t what it was, so we’re all still looking for a deal. And, the ubiquity of iPhones, Droids, BlackBerries and such makes this a no-brainer.
Where there’s a trend, of course, there’s data behind it, and eMarketer is deep in the weeds on this.
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