Wolfgang Puck Adds to Media Empire with First iPhone-iPad App

Here’s an idea: Let’s fold the Governors Ball into the Academy Awards ceremony and enlist Wolfgang Puck to host the mercifully shorter, looser affair. FishbowlLA has no doubt that he could capably handle the double duty, and now, he’s got the iPhone-iPad app to further promote it to those young-demo viewers the Academy so desperately pines for.

Just as the Brits tend to dominate the annual Oscars ceremony with their erudite and handsomely shot productions, Puck created his Live Love Eat! App with the help of UK firm Gourmet Pixel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in