Wired Pushes Digital-First Strategy With Facebook Exclusive

Article hits website and tablet, but not print

Earlier this afternoon, Facebook gathered members of the press at its Menlo Park, Calif., headquarters to unveil its newest feature: Graph Search. Shortly after, Wired magazine published a lengthy article by senior writer Steven Levy detailing the work that went into conceptualizing and executing Graph Search, complete with exclusive behind-the-scenes interviews with the tool’s main creators and Mark Zuckerberg himself.

While the access granted to Wired is remarkable—Facebook rarely lets outsiders in on its inner workings—so is the way in which the magazine chose to release its story.

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