LGBT Publisher Believes Clickbait Helps Print Magazines

Posture magazine publisher Winter Mendelson is entirely correct.

First of all, how great is this photo?

The portrait of New York nightlife trailblazer Susanne Bartsch was shot by Mike Ruiz and styled by Phil Gomez for a recent issue of Posture, a bi-annual LGBT print magazine. Winter Mendelson’s publication is one of three highlighted in a solid piece by NBC Out.

For some, the following statement may be obvious with regards to how the Internet connects to the recent resurgence of handsomely presented niche print magazines. But there’s no doubt for us that today, reading a magazine is a compressed version of the broader pleasure of unplugging while on vacation:

“There is so much trash and regurgitated content online that the result has created a desire for high quality content that can be consumed off-screen in a meaningful way,” Mendelson said. “People are willing to pay for content that has value rather than click on a meaningless story with no merit.”

The other magazines highlighted in the NBC Out piece are Ryan Fitzgibbon’s Hello Mr. and Khary Septh’s The Tenth. Mendelson and a team of dedicated NYC volunteers put out the third issue of Posture in December.

Previously on FishbowlNY:
The Tenth Magazine Releases Third Issue