Why No Reliable Source Blog?

As Harry Jaffe pointed out, the Post’s “Reliable Source” has been bested by not only Roll Call’s Mary Ann Akers recently, but blogs and other gossip columnists as well. Certainly, much of this is due to the restrictions of deadlines and their publishing schedule (i.e. they couldn’t exactly break news on the White House Correspondents dinner, since by the time their next column appeared–Tuesday–blogs and others would have already thoroughly exhausted the subject).

But if the competition is so fierce, as Amy Argetsinger points out, why don’t Amy and Roxanne Roberts start a blog in order to have an outlet for breaking gossip and scoops? After all, if there’s a gossip war out there, better come prepared.

And

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