Why CVS Parting Ways With Chamber of Commerce Is a Branding Win
Pharmacy takes further steps to separate itself from unpopular industry.
CVS, one of the largest pharmacy chains in the U.S. represented by Edelman, stopped selling cigarettes and tobacco products last year in an effort to brand itself not only as a drugstore, but a company fully committed to the health of its customers.
Now, the Rhode Island-based chain is further committing itself to an anti-tobacco stance by breaking with the U.S. Chamber of Commerce after a New York Times piece blew the whistle on the the lobbying group for fighting anti-smoking legislation abroad.
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