Why Are iPhone Owners So Satisified and Sony Ericsson Owners Grumpy?
InvestorPlace’s article…
Apple Soars Behind iPhone 3GS Momentum
…contains a lot of interesting information and charts beyond its title’s focus (the iPhone). I found the ChangeWave Research chart titled Cell Phone Satisfaction Rating – By Manufacturer particularly interesting. I’ve never heard of ChangeWave. So, I don’t know the quality of their survey work and analytic abilities. However, it looks like they had a pretty good sample size for their survey (4,255 consumers). There is the question of how this sample was stratified and the other usual information never reported by the press.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in