What's Up With That? (First in a Series)

What's Up With That? (First in a Series)

It’s common knowledge that no other country takes “to-go” quite so seriously as the good ole’ US of A. The Solo Cup, the Traveler Plus hot beverage lid, meant to address all the serious issues associated with drinking one’s coffee on the go, resembles a sippy cup for grown-ups. Drinking my coffee from a cup with one of these lids feels like the equivalent of parading my dog around town a in Bugaboo.

Oh, and you know, it doesn’t really work so well.

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