What Will Starbucks 'Express' Stores Mean for the Brand's Culture?
I
f you’re addicted to your morning cup of Starbucks but are sick of waiting in long lines of giggling tweens ordering ten-word-long beverages before homeroom, the cafe chain has some good news for you.
In an effort to cater to busy commuters, the company plans to launch smaller, express-style stores with reduced menu items, mobile ordering, and digital payment systems, all with the aim of getting you on your way faster. This move comes as the coffee chain looks to further strengthen its already-successful drive-through stores, which make up about 40% of its US locations and already have a higher sales growth than its stores without drive-through windows.
Starbucks
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