What Does Ben & Jerry's Ice Cream, the iPhone, & Augmented Reality to do With Each Other?

Video courtesy of BenandJerrysHomemade
So, what does an iPhone, Ben & Jerry’s ice cream, and augmented reality (AR) have in common? How about a free app that provides augmented reality views when you point an iPhone at Ben & Jerry ice cream container covers? Check out the video above to see what it looks like. You can find the free app here.
Ben & Jerry’s Scoop of Happiness
My congratulations to the Ben & Jerry marketing team! Why? I don’t have one of their ice cream products in my freezer to test with the iPhone app. So, I’m heading over to the market later to buy a pint to try with the app. That is successful marketing.
Via Augmented Planet: Ben & Jerry’s Moo Vision