What Do People Look At Most On A Facebook Brand Page?
In conjunction with EyeTrackShop, Mashable released a study today documenting what elements of a Facebook brand page users tend to look at most. Information like this is key to building a successful brand page that encourages community engagement.
The team at Mashable found that the Wall–particularly the first few posts on the Wall–garners the most eye attention from fans, indicating that valuable fan interactions as well as interesting post content are key to keeping a fan’s attention.
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