WGA, west takes product-placement battle to the barricades web

This week, the WGAw-sponsored website productinvasion.com will launch a hopefully-viral video parodying the trend towards paid product placement in television shows. From the NYT:

The video mocks Tyra Banks, the host of the popular reality series “America’s Next Top Model,” which features in its episodes the Cover Girl brand of cosmetics sold by the Procter & Gamble Company.

The video is timed for the sixth-season premiere on Wednesday of “America’s Next Top Model” on UPN. In the frenetic comic video, an actress portraying Ms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in