In March it was Us Weekly, and now it is Men’s Journal that has been offloaded by Wenner Media and added to National Enquirer publisher American Media Inc.’s portfolio of titles.
Unlike Us Weekly, which Wenner purchased from The New York Times in 1985, the 25 year-old Men’s Journal was created by Wenner Media publisher Jann Wenner.
According to what Gus Wenner, Wenner Media’s digital head and son of Jann Wenner, told The New York Times, the sale was not planned. “We weren’t proactively on the market with Men’s Journal, but the opportunity came up, and it kind of fits in with our plans and our desire to really continue to grow Rolling Stone,” he told Sydney Ember. “It just made sense.”
That leaves Wenner Media with just two titles: new digital gaming site Glixel and the 50 year-old Rolling Stone magazine, which it owns a 51 percent stake in after selling 49 percent of its shares in September to the Singapore-based BandLab Technologies.
“With the acquisition of Men’s Journal, AMI further establishes itself as a premium content producer by adding another respected media brand with a highly engaged, affluent audience,” said AMI CEO and chairman David J. Pecker in a statement. “We look forward to continuing its unique editorial perspective and quality to deliver a powerful resource for both readers and advertisers.”
Like Us Weekly before it, American Media’s purchase of Men’s Journal represents a move to add higher-profile titles and the advertising that comes with it as the publication takes its place among a stable of related titles that include Men’s Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers.