Web Strategist Rusty Coats to Leave E.W. Scripps

rustycoats03052010.jpgEditor & Publisher reports that E.W. Scripps Internet guru Rusty Coats is leaving his post as Scripps’ vice president of content and marketing.

Says E&P:

“This decision is both professional and personal,” he wrote in the memo obtained by E&P. “On the professional side, after more than 20 years with newspapers — 15 of them on the interactive side — I would like to explore the broader interactive world. There is a lot of innovation happening in the interactive space — some in newspapers, some outside. I want to see what’s outside without viewing it through a familiar lens.”

In addition to his work at Scripps, Coats played a substantial role in forming the Yahoo! Newspaper Consortium, which uses the Web portal as a means to funnel users to individual papers’ Web sites.