"We have 3,000,000 users, now what?", startup asks
Shortly after the Facebook Platform opened in May, Renkoo, a web service focused on improving the way friends arrange social events, created a Facebook application called “Booze Mail” that lets users give virtual drinks to each other. Like many other companies, Renkoo (founded by Adam Rifkin and Joyce Park in 2005) wanted to test the Facebook waters with an app related to its core off-Facebook service.
However, unlike most experimental apps, Booze Mail took off: it’s currently the 15th most actively used application on Facebook, with over 300,000 daily users and 3,000,000 total installations.
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