Watson Design Group Turns Films Into Rich Interactive Online Experiences

Boutique uses creativity, collaboration and gut instincts to create websites


Specs
Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative director
What Digital creative shop
Where Los Angeles



In 2004, Watson Design Group chief creative director Fernando Ramirez quit his job over his former employer's decision to modify the light blue color he had chosen for the website promoting the film Eternal Sunshine of the Spotless Mind. Luckily, his youthful hubris was simply a life lesson. Today, Hollywood studios and talent are clamoring for the boutique firm to build their online experiences—among them, Fox Searchlight's Birdman and Lionsgate's Hunger Games franchise.

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