Watch the Box: FOX Makes Money on SuperBowl, Holds 24

CEO Rupert Murdoch said Fox has already sold 95% of its ad inventory for the Super Bowl and is getting as much as $2.7 million for some ad spots –a new record. During the same earnings call with Wall Street analysts, News Corp. COO Peter Chernin ventured that the strike will most likely be fiscally positive as the company could save money on shooting pilots and in other areas. (This could have been said to intimidate the strikers, of course.)