Warner Independent markets despair
The Warner Independent marketing team has been very busy and very shrewd in its full-scale promotion of A Scanner Darkly, which bends our minds July 7. Based on the novel by Philip K. Dick (whose works also spawned Total Recall, Blade Runner, and Minority Report), this latest bleak take on our inevitable dystopian future is written and directed by Dazed and Confused auteur, Richard Linklater.
After being the first to premiere its trailer for the movie exclusively on Amp’d mobile phones back in February and establishing a presence at every ComicCon of the past six months, WI has taken the film’s themes of technological corruption and fear of constant surveillance way beyond its blackly comedic tagline: “EVERYTHING IS NOT GOING TO BE OK.”
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