DigitalWaPo, Sun Show They Can Get AlongBy Noah Davis|December 24, 2008 ShareBy Noah Davis|December 24, 2008 Share In a world of rapidly shrinking newsrooms, the Washington Post and the Baltimore Sun think they’ve found a solution: sharing content.The two companies reached an agreement that will allow articles primarily those about Maryland and sports to be printed in both papers.Robert J. McCartney, the Post‘s assistant managing editor for Metro news, explains how it will work:“So, if a story broke on Eastern Shore or in Western Maryland, then we’d talk with the Sun and figure out who was in a better position to send a reporter, and both papers would use that reporter’s story. Of course, both papers can send their own reporters if they choose.”While the solution might leave some people cold, it’s actually a very practical step if newspapers want to survive. Cost cutting needs to come from somewhere, and sending a reporter from each paper to cover a relatively minor story is a waste of money. The deal won’t save the industry, but it’s a proactive step in the right direction. Adweek Adweek