Wanted: Listeners, Stronger Signal
Paul Farhi has the oh-so-pleasant task of writing up the story about the weak ratings of his newspaper’s radio station, WTWP.
“Washington Post Radio, which debuted three months ago with an unusual newspaper-on-the-radio format, has turned out to be less than stop-the-presses news for listeners.”
The station is most successful during its broadcasts of Washington Nationals games.
Curiously, Farhi doesn’t raise the fact that one of WTWP’s biggest difficulties is that the signal strength isn’t very strong in many areas.
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