Want A ‘.app’ Domain Name?

Wish your .com was a .app? You may be able to make it happen. The Internet Corporation for Assigned Names and Numbers (ICANN) announced this week that it has developed a new generic Top-Level Domain Program to add more choice to the Internet’s addressing system by introducing new gTLDs, the domain extension that includes .com, .net and .org.

The gTLD application window was open January 12-May 30th, and many big companies asked for their own extensions. For examples, Amazon applied for ‘.amazon,’ Apple for ‘.apple’ and Android for ‘.android’. Thirteen companies including Amazon, Webera and Top Level Domain Holdings Ltd. applied for ‘.app’ extensions. Amazon also applied for ‘.book’ and ‘.store’.

The American Heart Association applied for ‘.stroke’ and a company called Top Level Spectrum, among others, applied for ‘.sucks’.