Walmart's New Ad Wants to Make You Cry

It highlights local communities and references the El Paso shooting

When Adweek spoke to Walmart’s executive vice president and chief customer officer earlier this year, Janey Whiteside said she wanted to forge emotional connections with customers and focus on more purpose-driven elements.

Now, the retail giant has an ad that marks a move in that direction.

Created with advertising agency FCB Chicago, the 60-second spot is rife with Americana, featuring a montage of associates in yellow and blue vests and parents shopping with and/or for their kids, along with scenes of small-town America, disaster relief, birthday and holiday celebrations—and lots and lots of hugs.

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