As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments in professional content.
But one company, Vimeo, has decided to take a different path, betting it can grow its audience by sticking to its original playbook.
Vimeo could have been as big as YouTube. It was founded in 2004, a few months before YouTube, with financial backing from Barry Diller and startup expertise from co-founders who'd been key players in CollegeHumor.com.
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